Some companies will never get it
Come across this article regarding how Craigslist isn't interesting in maximizing profits, but are focusing on the customer experience. It is amazing how many people don't get it.
One thing that kind of bothered me is someone called Jim Buckmaster of Craigslist "delightfully communist". Why communist? The word "communist" doesn't quite have the same negative connotation it did years ago, and it was most likely meant jokingly, but why can't people just realize that hey, someone out there is actually interested in the customer more than the customer's money!
The guys at Verizon could take a lesson from Craigslist. Maybe Sony could realize customers don't want to be lied to.